Search Engine 101: How Do Algorithms Work?

5 Min Read
how do algorithms work
how do algorithms work

Google has over 5.4 billion searches each day. This translates to 227 million searches per hour. The search engine is also free for everyone to use, so how does Google make money?

They make money based on ads, and the more users explore websites, the more ads they can display to drive revenue. That means they prioritize certain websites over others for viewers to find. So, you must be wondering how do algorithms work, don’t worry; just keep reading to learn the ranking factors.

How Do Algorithms Work?

Algorithms are mathematical or computer techniques to get from point A to point B to solve a problem. If you use a search engine like Google, you will notice that it returns results based on an algorithm.

They prioritize some websites above others depending on how often they appear online. The Google ranking factors emphasize on backlinks, indexed keywords, content, and site optimizations.

Why Do Search Engines Change Their Algorithms?

The Google search engine updates its algorithm over hundreds of times each year. The goal is to deliver a list of pages with relevant information to the search query. They want to give customers an intuitive service to find what they are looking for on the internet.

Why Are Some Websites Penalized by Google?

Google penalizes websites for breaching one of its rules and regulations. For example, if you have plagiarized content, you might get de-ranked.

They might also be skeptical of connections to or from your site. Another reason is an issue with your site’s backlinks.

How to Optimize Your Website for Search Engine Compliance?

When Google evaluates your website, it looks at the page structure and the content. The first one focuses on how many pages your site contain or the type of links used to connect to those pages.

The second point is what most people are concerned with, which is content. This is where you ensure there’s high-quality information on your site to solve the user’s problem. You will also need to optimize for a specific set of keywords relevant to your business.

What Is the Purpose of the Google Panda Algorithm?

Panda is a February 2011 algorithm update. It penalizes websites with duplicate, shallow, or low-quality material. Panda-affected sites are expected to notice a considerable decline in organic search traffic.

What Is the Google Penguin Algorithm?

This was created to combat online spam. It does this by identifying websites that violate Google’s Webmaster Guidelines.

They target people who try to manipulate their search engine ranking. These are individuals using black-hat SEO strategies and spun articles on their websites. Doing this will get you punished by the Penguin algorithm.

How Do Algorithms Work: Thoughts and Where to Learn More

When you publish content, the search engine doesn’t rank you immediately. They have to trust you first. Once you establish authority, that is when the indexing happens.

The goal of the search engine is to provide relevant results from the user’s query intent. If you are still wondering “how do algorithms work,” not to worry, we have more info. Check out our blog posts to learn more about the search engine today.

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